APPLE WWES20 CAMPAIGN
Worldwide Excellence Summit is a conference where Apple brings the best of its channel workforce to Apple headquarters in Cupertino for a one-of-a-kind exclusive experience.
In 2020, when Covid hit, we had to immediately pivot to designing this conference for an online-only experience. The challenge was to make the event as engaging digitally, as it was in-person in the past.
Because people felt isolated at home in the beginning of Covid, we came up with the theme of a “portal” that would transport the viewer to the headquarters. We infused the branding with vibrant colors to bring a sense of fun and optimism to the event and introduced Augmented Reality experiences as an element, to surprise-and-delight our audiences in the comfort of their own home.
The video above was the opening video created in partnership with our vendor OddFellows, SF. My role was to set the overall theme, creative direction and craft the creative strategy to maximize the impact of this digital event.
EVENT BRANDING
WWES20 MONTAGE
We recorded internal Apple speakers on Apple Values topics such as environment, accessibility and privacy. This video is a montage of all the videos we recorded and published for the event.
AUGMENTED REALITY EXPERIENCE
We created three interactive augmented reality experiences based on the branding. The one on the left showcased the newly released iOS 14. The center experience was an extension of the portal concept. And the third one on the right showcased the icon of the program that the cohort of audience is a part of.