APPLE WWES22 CAMPAIGN

Worldwide Excellence Summit is a digital global campaign
exclusive to Apple’s top global channel workforce.

In 2022, the theme of this campaign was “Creativity”.
Emphasizing Apple’s mission of creating tools and technology
that empower people and enrich their lives.

This video was the kick-off opener for the weeklong campaign event,
done entirely with the in-house team of designer, illustrators
and motion designers. The script as well as the entire execution was developed
in-house with a focus on high-bar of craft.

We picked 3 artists in various fields to showcase
how they use Apple products in their creative process:
Estelle- Musician
Andres Oyuela- Photographer
Aadil Abedi- Illustrator.

CAMPAIGN TRAILER

We crafted this trailer to
create excitement for the campaign.
We used 16 mm film to film the artists
to give the entire campaign a distinct look that cannot be replicated easily.
It lent itself perfectly to our theme of the campaign- Creativity.

The celebrated musician and artist, Estelle, uses iPhone to remember her notes and lyrics when she’s recording music. We showcased this video to inspire young creatives and showcase how Apple technology enables the creative process.

Andres Oyuela is a NYC-based fashion photographer. He uses the iPhone, iPad and the Mac to curate and edit his photography. This video showcases his process and how the ecosystem of devices help him move frictionlessly from device-to device.

Aadil Abedi, is an illustrator who uses iPad to tests his ideas before he starts painting. We showcased his process to inspire customer conversations around the iPad.

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