APPLE IGNITE CAMPAIGN

In January of 2025, we launched a global campaign called “Ignite” to highlight the advantage of the Apple ecosystem, through humanistic stories.

The aim of the campaign was to inspire our partners globally with Apple ecosystem stories so that they could
understand the real customer value and
in turn, inspire our end-consumers.

We highlighted three stories told from different perspectives- a music community at Sound Union, a coffee aficionado/ data scientist, and a busy mom- all use Apple devices and ecosystem to make their lives a little bit easier.

My role as a Creative Leader was to strategize which stories we would be telling, our creative approach to each story and guide the details of the aesthetics of the videos including the branding for the campaign. Our approach was to make each story have emotional resonance to inspire an authentic connection with the audience.

We designed all the assets for the campaign across 4 sessions that would occur quarterly- including all digital touchpoints such as intros, outros, digital animated gifs, as well as stills- to give the quarterly campaign a consistent yet distinct identity.