APPLE IN HEALTHCARE

To highlight Apple’s technology in the healthcare sector,
we created a set of videos that
would be used for customer conversations.

These videos were specifically targeted towards CIOs and CTOs of hospitals and healthcare institutions, along with healthcare administrators and workers.

My role as a Creative Leader was to strategize which stories we would be telling, our creative approach to each story and guide the details of the aesthetics of the videos including the visual look and feel. Our approach was to go with an animated style of storytelling that would be
scalable across regions and geos globally.

We came up with a content plan that had one overarching video that encapsulated Apple in healthcare and other smaller vignettes that went deeper into a particular aspected of technology.
All the videos were illustrated, designed and animated all in-house.