APPLE WORLDWIDE SALES CONFERENCE

Apple’s Worldwide Channel Sales Conference is the biggest sales event of the year

The event brief was to create an opening video that kicked off the conference amplifying three keywords: Understanding, Creativity and Tenacity.

We came up with the concept of a glowing orb that navigates and overcomes challenging terrain to form collaborations and partnerships with others to make an even greater impact together.

My role was to craft the creative brief, partner with our vendor Logan LA, set the overall creative direction and present back to C-suite leadership at Apple.