APPLE WWES21 CAMPAIGN

Worldwide Excellence Summit is a digital campaign exclusive to the top sellers of Apple products globally.

For 2021, the focus was on Apple’s services including Apple Music, Apple Arcade,
Apple TV+ and iCloud.
To encapsulate the immersive nature of the services, we came up with the theme of an underwater paradise based on the color and look of each service.
The entire campaign spanned a week highlighting each service on each day and closed with the sizzle reel above.
My role was to set the media deliverables for the campaign, set the overall vision and guide the team through to execution including video production, design and motion graphics.