GOOD storytelling requires a GOOD Story structure
Good storytelling requires a good structure.
And the structure can be really simple.
Start with the vision/purpose- Why does your team/work exist.
Frame the problem- What are the barriers to achieve that vision.
Stage your solution- Why is your solution the best solution and how are you uniquely positioned to solve it.
When you follow a clear story structure, you don’t have to fight for attention—you earn it.
I unpack this (and a lot more) on The Experience Edge Podcast with Jochem van der Veer.